DONGYANG CHEN - Project 1

Health Asset
Management APP

This project aims to design a direct-to-consumer platform that empowers patients to manage their health assets—including pharmaceuticals, cell therapy services, healthcare providers, and insurance—through an integrated, multi-layered system that delivers a seamless end-to-end experience.

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Introduction

Tools Applied

To build such a comprehensive solution in the form of APP, I need to have an overall cognition of how healthcare industry works and what are the tech stacks will be needed to make the work. In order to fulfill company's demand on low cost MVP to testify market reaction, our team first applied WeChat DevTools (JavaScript, Python, SQL) to develop the product, and the high-fidelity prototypes with product needs and features were all created by me in Figma.

APP Elements: AI-Driven News Push, Blog / Plog / Vlog Hub, Online Store and Transaction Platform, Data & Information Diary, Personal Dashboard, Asset Management System
Product Tools: Excel, Figma, PPT, Midjourney, Lucidchart, Adobe Photoshop
Developer Tools: JavaScript, UniAPP, WeChat DevTools, Python, MySQL, Tencent Cloud Service

Interface 1

Home

AI-Driven News Push

We want to deploy the AI-Driven function to scrape and publish all cutting-edge healthcare articles from all over the world, automatically translating in Chinese. Also, the homepage serves the function to remind users about their program service.

Knowledge & Database

In the Database subpage, we want to embed different kinds of terminologies that are relevant to our involving health sectors, generating instant AI response for learning.

Companies & Events

In the homepage, users are also welcome to view all the companies we collaborated with and events we are holding.

Interface 2

Programs

Different Sector Services

We want to expand sectors to cover all services the company can provide: Cell Banking, Genetic Testing, Telehealth, Skincare Products.

Interactive Shopping Experience

In every product/program listing, users can browse clearly all the details and services they would receive (differentiate with most competitors) based on combos or locations, ensuring a comfortable experience.

Payor Platform API Integration

We collaborated with third party vendors and payor (payment systems or insurance companies) to ensure a comprehensive one-stop solution.

Interface 3

Profile

Personalized EHR

We offer personalized EHR integrated with AI services to provide an intuitive, user-friendly interface, making it easy to navigate and saving users time when accessing their health data.

Health Asset Management

I created the idea of "Digital Health Asset" as Cell Banking stores users' own resource in the company, and the function provides 24 hour monitoring and security processes to demonstrate safety.

More User Functions…

There are more regular functions to be embedded in the APP: Making Appointment, Credits Exchange, Coupons, Messages, etc.

preparatory work 1

Market Research

To achieve effective vertical integration for DTC healthcare, I focused on understanding the industry's structure through the "5Ps" framework: pharmacy, payor, patient, provider, and producer. Additionally, I conducted a TAM-SAM-SOM analysis to assess market potential, calculating potential user segments based on demographic and geographic data.

Healthcare Industry "5P" Overview
TAM-SAM-SOM on Cell Banking Market

preparatory work 2

Business Analytics

To ensure the app's scalability, I explored potential markets for horizontal integration where the company could expand its influence. Additionally, I developed budget sheets and applied the AARRR model (Acquisition, Activation, Retention, Revenue, Referral) to analyze user lifetime value (LTV) through trend analysis.